High-speed serial links such as those used in DDR4 and DDR5 are subject to a variety of signal degradation challenges. Insertion losses, frequency dependent attenuation and inter-symbol interference (ISI), as well as others, are among the most commonly encountered sources of signal degradation.
Figure 1 shows how reflections can cause ISI on a rectangular pulse. When a rectangular pulse is transmitted, it suffers distortion which is apparent when it reaches the receiver. It may be broadened due to group delay dispersion because different frequency components of the signal propagate along the signal path at differing velocities. In addition, there may be echo pulses, due to impedance mismatches in the channel. These mismatches cause reflections that propagate back and forth over the channel and appear as these echoes where subsequent bits should be.